What did you say?Posted by Gary Northover, 02nd August 2017
This year, with our sponsor Hardman Communications, we tried something new – live polling alongside our speaker sessions. The polls were well received and the insights, encouraging. Here are the results.
Q1. What will be the most important way for a dealer or OEM to market itself in the future?
Digital scored the highest with voters indicating they see a lot of opportunity in promotion and online lead management.
Q2. What is the biggest challenge in the dealer / OEM dynamic?
Communication was highlighted as the main challenge here. Coming together as an industry – dealers and OEM’s alike will be important.
Q1. When I think about the economic outlook, I think the future is:
A resounding 91% see the outlook as positive or very positive. A great baseline for us to grow.
Q2. The biggest economic challenge in our industry is:
Short term thinking is seen as a real challenge for the industry followed by market volatility.
Q1. My biggest concern about our future workforce is:
Access to skilled labour in regional Australia continues to be a major concern.
Q2. What should we tell people about our industry?
The fact we are a dynamic industry with good career prospects is a great message to attract newcomers to our industry.
Thank you for taking part in the polls, we had an over 50% response rate, which is great. If you’d like to talk to us about communications – print, digital or social, please drop us a line.