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Making it personal

Posted by Mim Monkivitch, 23rd February 2018

Dealer: Godings
Established: 1972
Branches: Rockbank, VIC
Specialise in: Kubota-only dealership that specialises in the lifestyle market of small and medium horsepower tractors and commercial range of mowing equipment for councils, contractors and schools.

For Kubota dealer Godings, success is all about accessibility – and this goes beyond the geography of its catchment area.

“I am here every day, ready to respond to our customers’ requirements and make decisions quickly,” says Adrian Williams, who co-owns Godings with his wife Amanda.

Another area of strength is that the dealership offers customers the chance to demo the products.

“We are well supported by Kubota Australia which means we have a large range of equipment on display, so customers can not only see what they’re interested in, they can touch and drive it, which is often overlooked as part of the buying process,” he says.

After Adrian and Amanda bought Godings three years ago they consolidated the branch structure into one central location at Rockbank.

“The motivation behind that was the business had been a victim of urban sprawl, particularly at the Whittlesea location, and we felt it required an owner-operated focus model to succeed. The Rockbank facility is in an area that still had lifestyle farming opportunities within close proximity, but was close enough to metropolitan Melbourne to cater for the government and commercial customer base we still look after today,” Adrian says.

This personal approach is echoed in the company’s community work, as well. Aside from supporting the growing number of hobby farmers in the area, Godings’ sponsors and supports three local football clubs and the basketball club.

“We also have a team that fundraises and competes in the Wyndham Rotary Fun Run every year raising money for local hospitals. I feel it is important to give back to the community and support our customers and their families in weekend activities like local sport,” Adrian says.